Self-Organizing Network Protocol

At present, with the success of ZigBee, Wi-Fi, Bluetooth, UWB and other emerging wireless communication technology in the market, short-range wireless data communications and wireless networks begin to attract widespread attention and their application areas become increasingly wide. In 2007, the world's leading chip maker Texas Instruments introduced a RF protocol for simple RF networks, SimpliciTI network protocol. SimpliciTI network protocol is characterized by the most prominent low-cost, low-power consumption and simplicity. And it can be used in wireless sensor networks, alarms and security, automatic meter reading,home automation, etc.This thesis first introduces the characteristics of current short-range wireless communication technology and several popular short-range wireless communication technology, and make a detailed analysis of the characteristics of SimpliciTI and its working mechanism. Then, this thesis designs and implements three different typical applications based on different topology of SimpliciTI network protocol, Wireless sensor network, active RFID system and wireless automatic fire alarm system.In the part of wireless sensor network design and implementation, this thesis completes the radio frequency modules and sensors selection and circuit connection, gives the Program flow chart for different nodes, develops the software program using C language under IAR development environment and designs frequency agility mechanism to avoid noise.In the part of active RFID system design and implementation, this thesis designs corresponding solutions for two key issues, anti-collision and low-power, in RFID system. This thesis completes the hardware selection and design of reader and tag and develops their software programs using C language under IAR development environment.In the part of wireless automatic fire alarm system design and implementation, this thesis completes the hardware selection and design of alarm node and gateway node, and develops their software programs using C language under IAR development environment. This thesis uses improved fixed threshold comparative methord to process sensor signals, which reduces the false alarm rate.At the end, this thesis summarizes the main work and some advices about next step are given.

SMG Handy

- The Company is the first enterprise engaged in the operation of broadcasting mobile cheap straighteners. As the leader of the Marketing Dept., I participate and lead this business.- Positioning and strategy —— Develop operation strategy and plan of the broadcasting mobile TV based on the industrial environment investigation and analysis.- Product marketing —— Plan and develop the products of broadcasting mobile/handy TV, e.g. finance and economics package which combining share list, exchange rate, video programming and the latest life information. And chi pink dazzle shopping channel, Push Mail,chi hair straightener, Slideshow, etc. —— Plan and execute the product marketing strategies and promotion plans. —— Design and execute a market survey, which sampling number over 1000, Analyze and write the research report.- Project management —— Plan and manage the development of the company's "Business Operation Support System (BOSS)". —— Manage and cooperate with partners to develop the portable device which could receive and play mobile TV - Promotion and Event marketing —— Plan and execute “Watch World Cup by mobile phone “event during the 2006 World Cup. —— In charge of the company exhibition on Shanghai Info Expo and Shanghai TV Festival.- Business development —— Develop the cooperation with more than ten partners, including the famous local digital products manufacturer, the well-known mobile phone Design House, Electronic charge platform operators, securities information providers, foreign exchange information providers, franchise retail enterprises and other ancillary products suppliers. —— Establish and push the cooperation between the upstream and downstream enterprises, and to promote the integration of the broadcasting mobile TV industry chain.
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JCDecaux China

- Be responsible for strategic marketing, group events and international issues of nike running shoes, China area.- Strategic analysis and marketing planning on new media and potential market. —— Conduct innovate media project for Airport —— Conduct media measurement project (Shanghai Bus∕Shanghai Metro Media). —— Conduct campus media development project —— Media positioning and promotion project for Chongqing Metro- New product and marketing tools nike trainers —— Design the latest group credential and proposal template —— Support to each BU to design Olympic package.- Group events planning and implementation —— Plan and prepare the “JCDecaux China Metro Advertising Award cheap nike shoes —— Plan and prepare the “JCDecaux China Outdoor Audience Measurement System” launch event —— “JCDecaux China Airport Advertising Award” judging session and ceremony- Coordinate on international issues with headquarters in Europe and Asia.
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IT

--More than 8 years marketing experience at north face jackets & new media field including 6 years experience as marketing management. --Have broad experience in successful corporate marketing，branding，product management，marketing communication，business planing and team management. --Active and easygoing. Never afraid of difficulties and try the best to reach the target.--cheap north face jackets and carefully working.

- iPOC is a MNC which headquarters locate in Netherland. She is a leading solution provider in spyder jackets, interactive communication and customer loyalty market.- Direct overall marketing, strategic planning and Chinese corporate communications. - Develop marketing plans and strategies for the Chinese operation. —— Implement standardization and classification strategy to fit for Chinese market, and keep the basic positioning with high-end solution provider from headquarter. —— Work out target industries and corresponding approaches. Generated achievement from telecom operator, exhibition industry and retail industry among those target industries. —— Establish and facilitate distributor channel to enhance local client development.- Plan and administer the company’s marketing operations budget.- Product Marketing —— Standardize and classify tailor-made solutions into “Attractive (low) ”, “Interactive (middle)” and “Personalize (high)” 3 different product lines, Carry out positioning, description and relevant materials for all products. —— Plan and set up pricing strategy and business model for effective product selling.- Business consulting and Solutions designing —— We provide customer with tailor-made solution based on business consulting. —— The cases I am in charge which includes China Mobile, China Telecom, P&G, Nike, Staples, Shanghai EXPO, Ping An Group, a famous franchise beauty parlor, etc.- Marketing materials designing and producing —— Design and produce CIS, corporate brochure, PPT template, standard proposal, etc. —— Contribute and produce product materials including description, demo and sales kit.- Events and PR (Marcom) —— Maintain and build contacts with the media, Write and distribute press releases through print media (e.g. China Information World, China Computerworld) and main online media. —— Plan and execute several events e.g. “Annual Thanks Giving Party”, “New Office Opening Ceremony”, etc. —— Attend tradeshow and industry exhibitions.- Business Development and Partner management —— Assist with and support BD dept. to extend partners and clients. Established the official partnership with Digital China and China Telecom, and the strategy cooperation relationship with Ogilvy One and Iconmobile.- Online Marketing —— Supervise the design and maintenance of the website, Enhance awareness of iPOC and the website with different online channels like SEO/SEM, etc.- Build and manage distributors on targeted products and customers promotion; regularly provide training for products application information and promotion skill.- Carry out market research and customer surveys to assess demand, brand positioning and awareness, Monitor competitor activity, including the analysis of pricing positions.
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Supervisor

- 10 years experience of products management, marketing & sales；- Skilled in products and projects operation and management； - Excellent communication skill and problem solving ability；- Experienced in cross functional team working；- Creativity and north face jackets;

- Product marketing within cheap north face jackets China private network business, covering tens of product lines from more than 10 plants in several countries; - Products portfolio optimization, localization and new northface jackets development;- New product launch with the result of leading more than 10 new solutions and 20 new products to the market successfully;- Cost control with the result of more than 30% product and solution average cost down;- Products and solutions pricing and business operation in Great China business;- Project tracking process supports with the result of more than 130% revenue increase and more than 50% margin increase;- Proposed and actualized the strategy of distribution model transition ; - Successful marketing strategy transition to achieve the double increase of revenue and margin more than 30% in this economical recession;Main Responsibilities：- Product portfolio management, product marketing, pricing management and business operation management within Great China (including HK/TW) Private Network business.
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Accuride

I worked as Internal Sales Coordinator in Accuride SZ invested by north face jackets, which is one of the biggest and best company producing slides in the world .Check and make sure daily sales data are right and accurate ; Consolidate and report everyday accurate sales data to the corporation management ；Make sales forecast , check rolling forecast with GM and CFO in order to get their cheap north face jackets, and assign confirmed forecast to relevant salesmen , then calculate and analyze sales target fulfillment periodically ; Make periodical sales reports , compare the actual sales data with corresponding sales target , get the sales target accomplishment gap and analyze the reasons why there is unreasonable gap existing , then report it to Sales Director and give some suggestions for sales improvement ;Make monthly , quarterly and yearly sales analysis report , which show the sales accomplishment and sales change trend of all the key accounts，sales territories and account managers, and report to the corporation management ;Cooperate with Finance Dep. for accounting quarterly sales achievement , then double-check with HR and confirm the final quarterly sales bonus to the account managers who fulfill their sales target perfectly strictly according to company sales policy ;Efficiently manage and track the running process of new product project researched and developed upon customer requirement , efficiently communicate and cooperate with spyder jackets, make sure to send the product sample to customers in time and achieve more sales orders ;