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- iPOC is a MNC which headquarters locate in Netherland. She is a leading solution provider in spyder jackets, interactive communication and customer loyalty market.- Direct overall marketing, strategic planning and Chinese corporate communications. - Develop marketing plans and strategies for the Chinese operation. —— Implement standardization and classification strategy to fit for Chinese market, and keep the basic positioning with high-end solution provider from headquarter. —— Work out target industries and corresponding approaches. Generated achievement from telecom operator, exhibition industry and retail industry among those target industries. —— Establish and facilitate distributor channel to enhance local client development.- Plan and administer the company’s marketing operations budget.- Product Marketing —— Standardize and classify tailor-made solutions into “Attractive (low) ”, “Interactive (middle)” and “Personalize (high)” 3 different product lines, Carry out positioning, description and relevant materials for all products. —— Plan and set up pricing strategy and business model for effective product selling.- Business consulting and Solutions designing —— We provide customer with tailor-made solution based on business consulting. —— The cases I am in charge which includes China Mobile, China Telecom, P&G, Nike, Staples, Shanghai EXPO, Ping An Group, a famous franchise beauty parlor, etc.- Marketing materials designing and producing —— Design and produce CIS, corporate brochure, PPT template, standard proposal, etc. —— Contribute and produce product materials including description, demo and sales kit.- Events and PR (Marcom) —— Maintain and build contacts with the media, Write and distribute press releases through print media (e.g. China Information World, China Computerworld) and main online media. —— Plan and execute several events e.g. “Annual Thanks Giving Party”, “New Office Opening Ceremony”, etc. —— Attend tradeshow and industry exhibitions.- Business Development and Partner management —— Assist with and support BD dept. to extend partners and clients. Established the official partnership with Digital China and China Telecom, and the strategy cooperation relationship with Ogilvy One and Iconmobile.- Online Marketing —— Supervise the design and maintenance of the website, Enhance awareness of iPOC and the website with different online channels like SEO/SEM, etc.- Build and manage distributors on targeted products and customers promotion; regularly provide training for products application information and promotion skill.- Carry out market research and customer surveys to assess demand, brand positioning and awareness, Monitor competitor activity, including the analysis of pricing positions.
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